Rhubarb & Custard is a long-standing supplier of Kids Emporiums stores. It started out more than 10 years ago to promote the concept of babywearing with its non-adjustable Baby Pouch sling.

However, when overseas travel systems brands entered the South African market, Rhuarb & Custard turned its attention to providing other high quality, stylish products that are designed to make mom’s and babies’ lives easier.

These include thei much-talked-about Dribblies bandana teething bibs – a must-have for all trendy little dribblers. Not only super cool, they are perfect for keeping babies’ little necks and chests dry thanks to a soft layer of fleece, which acts as a barrier.

 Rhubarb & Custard also make the Sleepeasy – a beautiful, comfy cotton sleeper that makes night-time nappy-changing quick and straightforward.

This machine-washable garment makes life easier for moms with its elasticated bottom and envelope neck. And, it makes sleeptime snugglier for babies, with its soft fabric and and sleeves with built in anti-scratch mittens.

“Inspired by innovations found in overseas baby markets, we are always looking to offer products that are stylish and helpful to moms, while being affordable. We want South African moms to get the best of the best!” says owner Lesley Malachowski.

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